Under Armour
My role
Copywriting, Strategic Content Development
Industry
Apparel, Sports
My role on the sqUAd is multi-pronged. I support marketing across e-commerce and retail channels, writing copy for UA.com placements, in-store signage, personalized email campaigns, paid social ads, UA Shop App, MapMyRun and more.
I also oversaw all copy for the launch of UA Rewards, Under Armour’s global loyalty program, est. Fall 2022. As the Senior Copy Lead on this project, I wrote and managed copy development and helped guide copy strategy for 650+ launch deliverables to live across all consumer journey touchpoints including landing pages, social, digital, email, retail, OOH, website and beyond. I’m still leading copy on this momentous initiative as it continues to grow and drive revenue.
Check out the goods...
ⓘ Click each image to enlarge
