T-Fal
My role
Copywriting
Industry
Cookware
T-Fal was already the #1 cookware brand when they came to us. But to stay in that position, they were looking to promote two key features of their pans that they felt were deserving of more love: 1) Thermo-Spot technology a.k.a. the little dot that turns red when the pan is hot/thoroughly pre-heated, and 2) their All-in-One cookware’s ability to go seamlessly from stove to oven to fridge.
Check out the goods...
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