Sun-Maid Chocolate Covered Raisins
My Role
Copywriting, Strategic Ideation & Content Development
Industry
Food & Drink
Step aside, Raisinets. Sun-Maid raisins aren’t naked anymore. Now, they come covered in milk chocolate, cocoa, peanut butter and almond crunch. And I know this because we helped launch these yummy, new varieties. Our campaign ideation began by targeting busy moms and positioning the chocolate as a well-deserved break from parental chaos.
We developed content for social, digital, POP and beyond, reminding mom of the joy she found in the little red raisin box she grew up with and how, now, it’s even better. We loved this approach, but ultimately, the brand pivoted their focus to play up usage occasions and hero each new SKU’s premium ingredients. So, we set out to do just that (as if anybody ever needed an excuse to eat chocolate). Below you’ll find a variety of ways in, including our final assets.
Check out the goods...
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