No nonsense
My role
Copywriting, Digital & Social Content Strategy
Industry
Apparel
Known by most as ‘your mother’s pantyhose brand,’ No nonsense needed a facelift. The legwear company tasked us with creating a fresh tone of voice and brand narrative to target Millennial consumers. I led content and copy creation for social and web, and helped conceive, create and execute all elements of their “I Am No Nonsense” campaign. From scriptwriting to storyboarding to on-site production, I helped to develop a cohesive content library that highlighted style, convenience, quality, and fun. No nonsense’s Instagram following grew by 103% in one year, and the campaign successfully shifted their largest social media demographic to Millennials.
Check out the goods...
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