Little Hug Fruit Barrels
My role
Creative Direction, Social Content Ideation
& Copywriting
Industry
Food & Beverage
They’ve been around since I was a kid and they’re still going strong with today’s generation of juice-guzzling monsters. I’m talking about Little Hug Fruit Barrels, colorful fruit drinks in mini barrels topped with a foil seal. When I joined the team, there was an opportunity to better attract and engage our child/parent targets with fun, interactive social content. So, I channeled my inner 7-year-old to come up with concepts and copy that would make (little) me keep coming back for more. Paired with a fresh redesign, our new strategy to educate, relate and celebrate helped drive a 1420% increase in monthly engagement and a 3370% increase in monthly reach.
Check out the goods...
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