All-Clad
My role
Copy Development
Industry
Cookware
With cookware competitors finding new ways to appeal to younger consumers, All-Clad needed to change their “stuffy” perception to win back some market share. They came to us looking for display and social advertising that would drive awareness and position the brand in a more modern, Millennial-relevant way. One set of content was to highlight the brand’s heritage, versatility, and craftsmanship, with a subset targeting wedding registry audiences.
Check out the goods...
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