Rowenta
My role
Copywriter
Industry
Appliances
Known for their irons, steamers and humidifiers, Rowenta came to us looking to promote steam. Yes, steam. Their products all harness innovative steam technology for home comfort and linen care that far exceeded the efficacy of their competitors.
They had two goals: 1) promote the new Rowenta IXEO All-in-One Steamer, highlighting its portability and “tech-spertise,” and 2) create digital and social ads that promote the brand’s full line of fast-acting steam products. We came up with several ways in, including a naughty version that wasn’t chosen, but can be seen below for your entertainment—and these were the PG ones.
Check out the goods...
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