Oikos
My role
Content Ideation, Scriptwriting and Copywriting
Industry
Food & Beverage
Dannon’s Oikos brand is divided into two segments: Blue and Black. Their Blue segment focuses on their line of flavorful Greek yogurts, while their Black segment is devoted to their power-packed Oikos Protein yogurt line. For Blue, we needed to make copy more inviting and less stale, encouraging yogurt consumption through playful copy and relevant social tie-ins.
For Black, we launched their “Faces of Hustle” campaign—a play off of their “Fuel Your Hustle” tagline—which sourced and championed stories of brand fans who turned to Oikos to help fuel their hustles. “Faces of Hustle” pivoted our focus from how people consume Oikos to why people consume it. We reached out to consumers asking for narratives and assets and built a rich database of earned content. We then brought hundreds of stories to life through social content and digital videos, even partnering with the NFL to celebrate hustles of all shapes and sizes.
Check out the goods...
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